Important Elements in Graphic Design That You Need to Learn
The composition of graphic design looks simple at first glance but in reality, it needs a level of expertise. Most graphic designers use certain elements in their work to make their designs attractive. Below are some of the elements used by these professionals to achieve a creative design.
As much as color comes in a variety of composition, hues and shades it is an important element in graphic design. The color wheel invented by Sir Isaac Newton is important since it helps artist combine colors well. Colors that are opposite each other on the color wheel give a more bold effect when combined while those next to each other blend well together.
Lines are another important element in graphic design and help to provide structure and blueprint to the work. It is not uncommon for lines to provide energy that evoke mod or emotions. When lines are used in several layers they can also have a layered effect.
Geometric shapes and organic shapes are the two types of shapes you are likely to see in graphic design compositions. In most design work, organic shapes are wiggly and uneven and help make undefined objects while using the rule of uniformity. Uniform proportions are on the other hand created with the help of geometric shapes.
You can easily create contrast by comparing elements side by side to help create comparison. Without contrast, everything would look the same and that is why this element removes boredom and gives clarity to the designs. There is energy when contrast is used it helps to make compositions easier to comprehend so that the viewer can appreciate them.
Equally important while considering elements in a graphic design is scale which is basically the relationship between elements in a composition. By using scale, it is easy to attract viewers to a certain focal point. By experimenting with various scales, the artist can attract the viewer to a specific place and showing them where to look.
How elements are grouped is usually determined by space and it is an important element in composition. Without space, the composition can easily confuse the viewer as they try to figure out what it is. It is easy to have uniform designs that are balanced to look at when space is used property.
Elements are usually joined to each other with an imaginary axis that is known as alignment and it is an important design element for graphic designers. alignment helps you get balance with your visual representation especially when texts are used. If you are looking to have a sophisticated layering effect then you can have more than one alignment.