If you have been in existence for long, you know how hard it can be to grow an organic following on Instagram for a new business. Not only is it a huge boon to any business in existence today, but having a large following speaks volume about the credibility of your business or brand. But how do you gain such a huge following considering how competitive the business environment is, especially on the social media pages?
First and foremost, you have to engage with other Instagram business accounts that are in the same niche as your business. This is where you follow, like, share, and comment on their social media posts. When engaging, always ensure you comment using useful content and not just commenting for the sake of commenting. Avoid the usual trap of generic comments and you can rest assured the accounts will be appreciative and will always return the favour by engaging your instagram business account as well. When this happens, it could be proof to your target audience that your business Instagram account is actually an industry giant as well and is highly recognised even by existing businesses.
The second way to grow instagram business followers is to engage popular social media influencers; preferably if you will find those who are within your niche of specialisation. Engaging social media influencers is all about catching their attention through useful social media comments and posts that will create the illusion that you are a giant in your field of specialisation. Again, when a social media influencer engages you, it will appear as a huge endorsement, which needless to mention will help grow followers instantly. Because of the large following that these social media influencers have, it can be very easy to miss your comments. It needs no mentioning, therefore, that you should engage social media influencers using relevant content and on a regular basis; the generic one line comment does not cut here.
Whoever said content is king on social media was probably thinking of how to get business followers on Instagram. When you upload good quality photos that are then accompanied by informative content, interesting and engaging captions, etc., you can be guaranteed of winning a huge following. Simply put, focusing on quality means you are making it worth for your followers to follow you, hence they will always be ready and eager to engage your Instagram business account. Not only will they manage your instagram business account, but they will engage your target audience, helping you grow relevant following, building a strong online reputation for your brand.